Foot Locker #ItStartsHere

Project Type: Event

Foot Locker SS17 Launch

PixelArtworks were given the task of launching not only Foot Locker's #ItStartsHere campaign, but also their SS17 range of shoes.

London's Village Underground was the scene of a breathtaking holographic catwalk show and after party with DJ Semtex and AJ Tracey providing the soundtrack. As the lead projectionist on the project, Tom helped ensure the event went exactly as planned.

Video credit: PixelArtworks. Photo credit: Dean Martindale

Service(s) Provided:

  • Lead Projectionist
  • Technical Crew